Jeremy has been coaching and training leaders since 1999. Prior to that, he spent 18 years in senior finance and consulting roles, including being CFO of the YO! Sushi restaurant chain. His mission is to support people and organisations to have the success they to aspire to, and he does this with a wide variety of clients including Blue Chips, SMEs, an Ethical & Sustainable Investment Management company, The National Health Service and elite athletes.

Coaching Philosophy & Approach

Jeremy is inspired to work with people, teams, groups and organisations to achieve goals that inspire them and which ideally benefit a wide number of people (without harming anyone). He works with his clients to help them to have total clarity about what they want to be, do and have, and to work towards achieving that whilst supporting them to overcome obstacles (real or perceived).

Examples of his work include:

• Coaching existing leaders to become even more effective and step up towards CEO level

• Coaching new leaders to excel in the new role

• Coaching entrepreneurs and revenue-focussed leaders to reach their financial goals

• Coaching CEOs to become even more effective

• Coaching senior people at a career crossroads

• Training leaders and coaches to become more effective as coaches, including gaining recognised coaching qualifications

Jeremy draws on his wide-ranging business experience:

• 8 years of running a business as a student

• 17 years in the world of finance and consultancy,

• since 1999 as a coach and trainer

as well as 14 years as a semi-professional footballer to help clients achieve the goals they aspire to.

He can be incredibly supportive and nurturing, whilst maintaining a no-nonsense approach (for example, not buying into clients’ excuses). He believes that having the right attitude is a key requirement for success (however the client defines success).

Background

Jeremy has had over 50 years of business experience (he started young!). He spent 17 years in the world of finance, including as an investment accountant, corporate treasurer, a management consultant at Ernst & Young, Treasury Manager and Group Chief Accountant at Unigate plc, and CFO at YO! Sushi.   

He is a qualified accountant and corporate treasurer. In 1999 he set up his own coaching and training business, primarily out a desire to make a difference; “the results and metrics of any organisation depend on its people”.

He qualified as an NLP (Neuro-linguistic Programming) Trainer in 2000, and since then, as well as coaching, he has trained clients in the applied uses of NLP, for example: coaching, influencing, managing and leading, as well as training them to be NLP Practitioners, NLP Master Practitioners and NLP Trainers. His NLP courses became one of the few to be recognised by UK Universities. In 2014 he became an approved ILM Centre, authorised to deliver their Level 5 and Level 7 Coaching & Mentoring qualifications. As part of his ILM courses, he provides coaching supervision to the delegates.

In 2006 he started using his NLP and coaching skills with athletes, and has worked with various elite athletes such as the Great Britain Pistol Shooting team and Premier League football coaches and players.

He has written four best-selling books on the uses of NLP in sport, business and life generally.

He has been part of the Association for Coaching’s accreditation team since 2013, regularly attends CPD events and has coach supervision.

He has been a guest lecturer at Middlesex University since 2008.

Client testimonials

“I am now part of the firm’s top management team (i.e. in the top three batting order). I sold an additional £1million of work from 4 sessions with you. Thanks for your help.” 

Partner in a top 50 Accountancy Practice

“Jeremy has been coaching me for some 15 months now and has helped me immensely both personally and professionally. His skills lie particularly in using NLP and other techniques to help me understand why I am stuck with a particular issue or how I can significantly improve my performance and productivity. Personally I have been able to de-stress, maintain a balanced lifestyle, deal with conflicts with my girlfriend and manage my health and money more effectively. Professionally I have been able to plan effectively for promotion, enhance my leadership abilities and deal with personal conflicts with work colleagues. Without Jeremy’s invaluable coaching I would not be able to maintain my lifestyle and sanity – every leader should be lucky enough to have a coach as good as Jeremy.” 

Senior manager in a top 5 accountancy and management consultancy practice

“I’ve just returned from receiving an instruction to act for a national oil company... and sitting in the worlds biggest boardroom… I have used Jeremy as a coach for over 6 months. In that time his calm approach and the clarity of his message has had a remarkable effect on both my personal life and business career. I would not hesitate in recommending Jeremy to anyone wishing to discover or reach their goals.” 

Partner, Central London firm of Chartered Accountants

Qualifications / Other Credentials

Coaching and similar

• Certified Practitioner: The Leadership Circle® 360-degree feedback tools. (May 2018)

• Certified Practitioner: The PRINT® psychometric assessment tool. (August 2018)

• Accredited Master Executive Coach – The Association for Coaching (February 2013). Subsequently invited to be on the AC’s accreditation panel to accredit new coaches

• Professional Certified Coach: International Coaching Federation. (August 2013.)

• Certified to use the iWAM psychometric assessment tool. (November 2012)

• Accredited Coach – The Association for Coaching. (October 2007)

• Certified NLP Coach (by John Grinder – co-creator of NLP). (November 2004)

NLP

• Certified NLP Master Trainer – completed June 2007

• Certified NLP Trainer - completed Aug 2000

• NLP Master Practitioner - completed June 2000

• NLP Practitioner – completed January 2000

Academic:

·   Masters’ Degree (MA) in Coaching and Neuro-linguist Programming (Kingston University, 2011)

·   BA (Hons) Business Studies (1982)

Business

• Fellow of The Association of Corporate Treasurers (exam qualified, 1992)

• Fellow of The Chartered Association of Certified Accountants (1987)

Books and publications

• Ahead of The Game: How to Use Your Mind to Win in Sport. (2006)

• Successful NLP: for the Results You Want (2010)

• The Little NLP Workbook: a step-by-step guide to achieving personal and professional success (2012)

• NLP for Business Success: How to get better results faster at work (2013)

• Numerous articles in various professional publications.

Media

Interview on TalkSport‘s ‘Up The League Show’, hosted by Geoff Peters, at 6.00 am till 7.00 am on Saturday 9 January 2016.

Interview on BBC World Radio Service ‘Sportshour ‘with Scott Barron on Saturday 7 March 2015, presented by Caroline Barker.

Expert on NLP for Business Success on ‘Be More Achieve More’, Voice of America Radio, Friday 6 June 2014, hosted by Chris Cooper.

Jeremy has also been a guest NLP expert on the ‘Business Show’, ONFM Radio between March and August 2012, on Salford City Radio in January 2011, on LBC (London Broadcasting) ‘Breakfast Show’ in March 2007 and on BBC Radio London’s ‘The Late Show’ in August and November 2006.